This promotion comes on the heels of Barnes & Noble CEO William Lynch's announcement last week that the company was exploring the possibility of spinning off the Nook brand after disappointing sales. "We are delighted to be working with Barnes & Noble on this great offer, which we believe will expand the number of our loyal Nook readers," said Yasmin Namini, senior vice president of marketing and circulation for The New York Times Media Group, in a press release. When customers subscribe to The New York Times ($19.99 per month), they get a Nook Simple Touch for free or a Nook Color for $99. When customers buy a one-year subscription to People ($9.99 per month), they can purchase the Nook Tablet for the discounted price of $199. Typically, a black-and-white Nook Simple Touch costs $99, a Nook Color is $199 and a Nook Table is $249. "And we are excited to offer our most popular content and leading devices at an amazing value." "We're continuing to make it easier than ever for customers to get more out of their Nook device," Jonathan Shar, vice president and general manager of digital newsstand at Barnes & Noble, said in a press release.
Barnes & Noble will give customers a free or discounted Nook e-reader when they purchase a one-year subscription to People or the New York Times, a limited-time offer-good through March 9-that's also one of the first major attempts to piggyback e-readers onto magazine or newspaper subscriptions.įor a one-year subscription to People magazine, readers can buy the Nook Tablet at a $50 discount.
0 kommentar(er)
